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Messaging Channels - Blueprint

How do we perform awareness, interest, desire, action, and retention?

Love our systems and want to understand how it works? We’ve broken down all of the parts that make up each component so that everyone has the ability to deconstruct, re-create, and extend their components as they wish.

What’s In This Component?

Each component is made up of databases, which is where the data is stored. Every entry in the database represents a new item of this component.


 

Channels

Properties

💡
How the data is organized. We take advantage of properties to enhance our data definition - so that we can understand more about each entry.
Property Name
Type
Purpose
Relation
Hide Property
Name
Title
/
Always Show
Status
Select
/
Hide When Empty
Impact
Select
/
Always Show
Description
Text
/
Always Show
Frequency
Multi-select
/
Always Show
Tags
Multi-select
/
Always Show
URL
Text
/
Always Show
UTM Source
Text
/
Hide When Empty
> Connectors
Formula
/
Hide When Empty
Content
Relation
Letters
Always Hide
Messaging Modules
Relation
Messaging Modules
Hide When Empty
 

Templates

💡
How data and properties are auto-filled for common use cases.
Template Name
Properties Auto-Filled
Purpose
Section 1
Section 2
Section 3
New Awareness Channel
Name: Title Type: Awareness
Log a new awareness.
What Makes Your Content Remarkable?
What Keywords Do You Rank On?
Where Will You Be?
New Interest Channel
Name: Title Type: Interest
Log a new interest.
Presentation
/
/
New Desire Channel
/
Log a new desire.
Value
Emotional Connection
How Do You Upsell?
New Action Channel
/
Log a new action.
Paid Value
User Experience
Support
New Retention Channel
/
Log a new retention.
Continuous Value
Delivery
NPS - Net Promoter Score
 

Synced Views

💡
How the data can be presented for common use cases and distributed across your workspace.
Synced View
Purpose
Views
[Channels] At A Glance
See all your channels at a glance.
- Channels (Board)
 

What’s Next?

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