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Messaging Channels - Blueprint

How do we perform awareness, interest, desire, action, and retention?

 

Channels

Property Name
Type
Purpose
Relation
Hide Property
Name
Title
/
Always Show
Status
Select
/
Hide When Empty
Impact
Select
/
Always Show
Description
Text
/
Always Show
Frequency
Multi-select
/
Always Show
Tags
Multi-select
/
Always Show
URL
Text
/
Always Show
UTM Source
Text
/
Hide When Empty
> Connectors
Formula
/
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Content
Relation
Letters
Always Hide
Messaging Modules
Relation
Messaging Modules
Hide When Empty
 
Template Name
Properties Auto-Filled
Purpose
Section 1
Section 2
Section 3
New Awareness Channel
Name: Title Type: Awareness
Log a new awareness.
What Makes Your Content Remarkable?
What Keywords Do You Rank On?
Where Will You Be?
New Interest Channel
Name: Title Type: Interest
Log a new interest.
Presentation
/
/
New Desire Channel
/
Log a new desire.
Value
Emotional Connection
How Do You Upsell?
New Action Channel
/
Log a new action.
Paid Value
User Experience
Support
New Retention Channel
/
Log a new retention.
Continuous Value
Delivery
NPS - Net Promoter Score
 
Synced View
Purpose
Views
[Channels] At A Glance
See all your channels at a glance.
- Channels (Board)
 
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